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Seagate Brand Pitch
This work was developed for a presentation to Seagate. The storage company was seeking to expand awareness of its brand to multiple audiences: consumers, device manufacturers, cloud service providers,...
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Sage Live Product Launch
The global launch of Sage Live, a cloud-based accounting and small-business management app, involved the creation of foundational brand and site components, including multiple content pieces designed...
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Qlik Social Campaign
Qlik analytics solutions help companies make better decisions by revealing “the complete story” in their markets and metrics. The year-long social campaign—utilizing owned and sponsored media across...
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McKesson Brand Pitch
Proposed branding campaign for the world's largest healthcare company. Developed in 2009, amid the healthcare reform debate and prior to passage of the Affordable Care Act. Copy for cover page (not...
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Demandbase Rebrand
Demandbase is a leader in account-based marketing (ABM), the data-driven technology that enables brands to target prospects more precisely. This work was conceived to increase awareness of the brand,...
View ArticleSage Accounting videos
This set of pre-roll videos was created to support the "Accounting for the journey" campaign for Sage Software. The ads were designed to communicate the way Sage solutions help small and medium-size...
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Ingredient-brand Launch
Developed to tease a version of a consumer electronics ingredient brand, this campaign sought to elevate the brand to an audience of younger, more market-relevant consumers. The fully integrated...
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Cadent Brand Launch
Cadent is company created in from the unification of market leaders in North America's television advertising industry. I co-developed the brand strategy and crafted messaging (including the manifesto...
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Cogeco Peer 1 Brand Campaign
Cogeco Peer 1 is a Canadian-based provider of technology managed services worldwide. I co-developed new brand strategy and messaging for the company, and crafted the brand narrative and tagline for a...
View ArticleCurrent Work
I'm continually at work on new and interesting projects. Selected samples available upon request via email.
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